Fashion comes and goes but quality remains forever…. this is the mantra for the Arvind brand and with the relaunch of its yesteryears most favourite pair of denims “RUFandTUF” it has proved that today’s generation can be catered by them too.
Recently there was a relaunch event of RUFandTUF and Newport jeans for men and women at the radisson blu hotel, Bengaluru and the event saw all the eminent fashion enthusiasts and bloggers and influencers from the city.
Event was action packed with the models showcasing some super stylish apparels for men and women and when you will see the detailing in every apparel you will be amazed and also surprised at the mention of its cost.
There was a very insightful talk by the CEO himself which clarified the marketing strategy with which the brand is going to re-enter the market this time with an aggressive approach and catering to everyone looking for quality with style.
There was a melodious musical performance to add to the glamorous evening with cheese and wine.
Finally a chit chat session with the brand personnels by the pool side got me hooked to the brand.
Today you can see my wardrobe is half-filled with the RUFandTUF denims, colourful chinos with stretch cotton pants, print tees, polo neck tees, and some fitted buttoned shirts.
Now I can wear the same jeans I saw my uncle wearing in my growing up years, whom I idolised for his RUFandTUF personality.