Weddings, with social distancing in place, are now unlike any conducted before. But some things don’t change, do they? Every bride still wants to look her best on her D-day. In fact, the focus has shifted all the more to the wedding trousseau and jewellery, with live-streaming the ceremony on social media catching up as a trend.
Weddings and jewellery carry a sentimental value in India. Every piece of jewellery is not just a product but an heirloom that a mother passes on to her daughter. This year has seen the emergence of some new trends. While some chose a minimalistic look for the jewellery, considering a limited guest list, others went overboard since they could invest the money saved from band, baaja and baraat.
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Traditional craftsmanship in jewellery-making has got renewed interest, and we now see a revival of artistic traditions in fading, distinctive, and indigenous forms of jewellery. Triveni Vinod of C Krishniah Chetty group of jewellers says, “We’re seeing normally traditional tastes and preferences moving to unusual, stand-out pieces of jewellery. Surprisingly, clients are experimenting almost like now-or-never! Hence bolder, newer, colourful pieces seem to be taken up with ease.
People want jewellery they know will last forever.” Many ‘Insta-gen’ brides and grooms like to invest in exquisite heirloom pieces and ornaments that could be for keepsake. This adds to the grandeur in every detail, which only goes on to make their weddings more Instagram-able and an affair to remember. A spokesperson from Amrapali Jewellers says, “During this pandemic, people have become aware that they would rather spend on jewellery than spend on lavish weddings.” The year 2020 has also seen an emphasis on what could be refashioned and reused, with a focus on sustainable and recyclable fashion.
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