Volvo S90 : Redefining the idea of luxury

The 2016 Volvo S90 has been quite the highly awaited offering from the automaker, which was finally launched on Friday with much aplomb and aesthetics.

We Were delighted and very thrilled to have been invited for the same event and launch party and it was an experience of its own kind. Both of us were flown and the hospitality at Hyatt was amazing as we were very well taken care of.

It indeed was a star studded evening in the presence of imposing, news making, wave creating Bollywood’s Big B and Jaya Bachchan and the charming Abhishek Bachchan. The launch happened at the Grand Hyatt, Mumbai, in the open lawns under the starry sky, canopied beautifully for the event.

The event was made extra special by the launch of first western collection by none other than the most artistic and awe inspiring duo- Abu Jani and Sandeep Khosla.
The beautifully done up runway was an art in itself with the backdrop of trees laden with snow and as the models embarked their walk on the runway, they were playing like beautiful birds romancing sensuously around trees and then did they start walking the ramp one by one with the soft music and light textured feathers & feminine fluidity of form was totally accentuated. The theme was birds and we could prominently see it in the western clothing line launch of Abu Jani & Sandeep Khosla.

The capes in feathers and other fluid materials like lace etc with trails and the shorter capes too gave the perfect feminine form an aura of royalty and magnificence, with a hint of superiority that a woman in control enjoys due to her form and beauty, that is unique to the gifted gender , ie, womanhood. The colours were black n grey to start with and then followed the pristine whites. It gave an impression so angelic and pure !

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The ramp, the music and the models, the collection of clothes showcased , all was giving an ethereal and ecstatic feel. It almost seemed like a piece of paradise on earth for some time.

And finally the fabulously classy Shweta Bachchan Nanda enthralled the audience as she walked the runway with elan and poise, and artistically etched the drama on stage with movements which were so telling and mesmerising.

This was definitely the moment when the Big B himself was so thrilled to see his daughter and the pride and happiness on his face was oh so unmissable. It was adorable. I could just totally relate to it for this reminded me so much of my mother.

The showstopper was the Scandinavian beauty which combines Swedish technology, the Volvo S90. It was driven and stopped on the center of the stage with aplomb and its elegance totally complemented luxury, unmatched and unparalleled.
Volvo S90, the launch of this beauty in the most aesthetic way is an expression that evokes a high sense of elegant refinement. Underneath the crisply sculpted exterior lies a new chassis that delivers the perfect combination of precise handling and welcome effort. Volvo S90 definitely is designed to deliver a higher grade of luxury.

It has 3 – point safety belt and side impact airbags- inventions that have saved lives and changed automotive history thereby valuing people. It has intuitive senses and its intelli safe innovations support you while you are driving. The Volvo S90 has been designed around you.

Volvo in India with prices starting at Rs. 53.5 lakh (ex-showroom, Delhi). The Swedish carmaker’s flagship sedan in India competes with the likes of the Mercedes-Benz E-Class, Audi A6, BMW 5 Series and Jaguar XF. Review of the same will follow soon.